PRIMARY OBJECTIVE
Responsible for the management of product life cycle from pre to mature product phase –
management, brand planning and commercialization. The product manager will be in charge in
sustaining product entry and growth.
The role reports directly to the Marketing Head and Public Affairs
Key Responsibilities:
• Planning and executing strategic business and marketing plans and all marketing
activities, in coordination with internal stakeholders
• Ensuring achievement of brand targets, product growth and market share (MS)
• Development of marketing promotional tools and advertising assets
• Provide training and presentations to various departments
• Medical support in KOL activities, congresses, and other medical related events
• Discussion partner for first, second and third-line professionals such as HCPs and other
medical professionals
• Manage financial responsibility for advertising and promotions (A&P)
• Adherence to company SOP and internal compliance
Key Accountabilities:
• Achievement of Brand and Sales Targets
• Development and Execution of Marketing Plans
• Budget Management
• Cross-Functional Collaboration
• Market Research and Insights
• Launch of New Products
• Digital Marketing and Promotional Tools
• Stakeholder Engagement
Key Requirements:
• Bachelor’s Degree of any related course.
• Exceptional proficiency in both written and spoken English, with the ability to communicate complex ideas clearly and effectively.
• More than 2 years of experience in marketing.
• Strong communication, organization, prioritization, and time management skills.
• Proficient in customer and market insight.
• Experience in marketing execution and monitoring.
• Analytical skills, with the ability to perform data correlation and triangulate data from various sources.
• Digital marketing capabilities will be preferred.
• Vaccine market knowledge and launch experience are an advantage.
• Good interpersonal skills, collaboration/negotiation skills.
• Advanced skills on Microsoft Excel and PowerPoint are a must.
• Solution-oriented and resourceful.
• Sound decision-making skills and self-motivated.